About
Accomplished Product Designer and Design Systems Specialist with 5+ years of experience leading large-scale digital transformation initiatives, crafting scalable, user-centered solutions that bridge complex business goals with user needs. Proven expertise in architecting design systems, optimizing design operations, and driving accessibility for platforms impacting millions of users. Adept at cross-functional leadership, stakeholder management, and data-driven design to deliver intuitive, efficient, and inclusive user experiences.
Work
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Summary
Led the development and implementation of the INA Digital Design System, a national foundation unifying 600+ government platforms to ensure consistency and accessibility across public services.
Highlights
Architected and implemented the Warga Design System, standardizing design across 600+ ministries and agencies to enhance usability and efficiency for over 4.4 million users.
Facilitated cross-functional workshops with product, engineering, and policy teams to define core design principles, ensuring a shared vision for digital transformation initiatives.
Established comprehensive documentation, adoption strategies, and implementation workflows, enabling seamless integration of the design system across diverse government entities.
Drove Design Ops initiatives, optimizing team workflows, documentation, and collaboration processes to enhance productivity and accelerate project timelines by an estimated 15%.
Conducted extensive user research and usability testing, leveraging insights to inform design decisions and ensure inclusive, user-centered solutions for public service digital products.
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Summary
Designed and maintained the Jack Finance Atomic Design System, ensuring design consistency and scalability across platforms while driving accessibility and engagement in fintech solutions.
Highlights
Built and maintained a scalable Atomic Design System, improving design efficiency and alignment across multiple cross-functional teams by 20%.
Designed flagship features, including Corporate Card Management and Workflow Approvals, which increased user efficiency by 80%.
Partnered with product and engineering teams to implement accessible and inclusive design solutions, integrating micro-interactions to enhance user engagement and satisfaction.
Led user research and usability testing initiatives, refining design decisions based on real user insights to improve product satisfaction and adoption rates.
Introduced weekly design updates and bi-weekly critique sessions, fostering continuous improvement in team skills and cross-functional collaboration.
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Summary
Led the end-to-end product design process for luxury fashion web and mobile applications, enhancing brand identity and optimizing customer experience.
Highlights
Served as the sole designer for web and mobile applications, launching 3+ key features that drove a significant increase in user retention and engagement.
Conducted in-depth user research to align designs with specific customer needs, ensuring a seamless and delightful shopping experience.
Collaborated effectively with cross-functional teams to develop a comprehensive product roadmap and deliver high-quality designs on time and within budget.
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Summary
Co-founded a health tech startup, leading the product design and strategic vision for a digital tool aimed at assisting parents in tracking children's nutrition and well-being.
Highlights
Defined the initial product vision and strategy, translating a market need into a functional digital solution for parental health tracking.
Conducted foundational user research and competitive analysis to inform product features and ensure market fit for the early-stage startup.
Designed and iterated on the core user experience and interface, driving early user adoption and engagement for the platform.
Managed end-to-end product development, collaborating with technical teams to bring the concept from ideation to initial launch.
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Summary
Designed onboarding flows and technical user flows for engineering software, optimizing efficiency and user adoption for industrial applications.
Highlights
Redesigned mobile application onboarding flows, which successfully increased user engagement by 25%.
Optimized complex valve calculation system workflows, reducing calculation time by 40% for critical engineering processes.
Delivered comprehensive User Acceptance Testing (UAT) documentation and user guides for redesigned features, ensuring smooth adoption by Pertamina Hulu Energi OSES.
Languages
English
Indonesian
Skills
Design Methodologies & Principles
User-Centered Design, Design Systems, Design Ops, Atomic Design, Digital Transformation, Accessibility, Information Architecture, Interaction Design, Visual Design, Prototyping, Wireframing.
Research & Strategy
User Research, Usability Testing, A/B Testing, Market Research, Competitive Analysis, Product Strategy, Roadmap Development, Data-Driven Design, Problem Solving, Critical Thinking, Business Thinking.
Collaboration & Leadership
Cross-Functional Collaboration, Stakeholder Management, Team Leadership, Mentorship, Workshop Facilitation, Agile Methodologies, Project Management, Communication, Fast Adaptation.
Tools & Software
Figma, Framer, Rive, Miro, Jira, Zeroheight, Photoshop, Illustrator, Blender, After Effects, UserTesting.com, Maze.